SEGMENTATION & CLUSTER ANALYSIS
Helps clients pinpoint priority areas for improvement by comparing performance against competitors and best-in-class companies.
Who is your core target group? How do they make purchasing decisions? What added value do they expect from your services?
How SEGMENTATION ANALYSIS Can Help
Pinpoint relevant segments
Dissect the market into meaningful customer segments, understand the key characteristics of each segment and assess their preferences, motivations and desires.
Determine the size of the prize
Quantify the size and business potential for each segment and identify the most attractive or profitable segments for your business
Cater to specific targets
Review and fine-tune product value proposition and marketing mix to customers’ needs. Formulate and tailor-made strategies to target each segment most efficiently
EXAMPLES FROM PREVIOUS PROJECTS
Assessment of footwear niche market in Top 15 countries based on consumer surveys, market data and prediction model.
