Analysis of Market Size and Market Share for a Building Product Manufacturer
A manufacturer expanding from flooring accessories to full contract interior solutions partnered with Datainfo to assess Egypt’s contract flooring accessories market size, competitive positioning, and market share across both contract and residential segments.
Case Details
Clients: Confidential
Tags: Market Size, Market Share, Forecasting Competition Analysis, SWOT,
Project Duration: 2 Month
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Market Analysis for a Leading Flooring Solutions Provider in Egypt
A manufacturer transitioning from specializing in flooring accessories to offering full-scale contract interior solutions engaged Datainfo to assess the Egyptian contract flooring accessories market. The goal was to evaluate market size, competitive positioning, and market share distribution across both contract and residential segments.
Project Objectives: Assessing Market Leadership
The study aimed to quantify the market size and analyze market share within Egypt’s contract and residential flooring accessories sectors. These insights were critical for strategic decision-making and market positioning.
Research Methodology: Comprehensive Data Gathering
To achieve these objectives, a multi-stage research approach was implemented:
- Initial Phase: Telephone interviews with 30 flooring contractors and 10 distributors.
- Validation Phase: Follow-up interviews with 53 additional contractors to ensure data accuracy.
- Expert Insights: In-depth discussions with industry executives to gain deeper market understanding.
Key Findings: Market Structure and Competitive Landscape
The research revealed critical insights, including:
- Market size and segmentation
- Competitive market shares
- Strengths and weaknesses of key players
- Benchmarking against Datainfo’s 2022 data to track market trends
Strategic Implications: Refining Market Approach
Feedback from industry stakeholders helped the manufacturer refine its strategy, addressing product development, customer engagement, and service improvements.
Conclusion: Data-Driven Growth Strategy
The findings provided the manufacturer with a clear understanding of its market position, empowering data-backed decisions to strengthen competitiveness and capitalize on emerging opportunities.
Customer Reviews of the Case
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.
