Regional market analysis in the construction sector
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- Regional market analysis in the construction sector
Case Details
Clients: Pixel Art Company
Start Day: 13/01/2024
Tags: Marketing, Business
Project Duration: 9 Month
Client Website: Pixelartteams.com
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Hopkins, Minnesota(MN), 55305
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How have the various categories of construction developed in different regions? What are the key trends in the industry? What influences them?
A construction company was looking to expand their operations into different regions of Germany. The client wanted to understand the development of construction volume by category, and to construct a database that would allow them to analyse regional trends by category (commercial, large residential building and general project development).
Our Approach
Datainfo experts started by identifying important influencing factors for the whole construction industry by analyzing a huge amount of data from companies in different regions among the various sub-sectors. This data was then used to develop an evaluation system for trend derivation in the industry across the regions.
Identification of the most important influencing factors historically
Development of an evaluation system for trend derivation
Derivation of trends across different regions
The Results
Datainfo produced a report including:
- an overview of influencing factors for the construction sector across different regions
- an interactive evaluation system for trend derivation, with the option to update the reports and extend analysis to other regions.
The quantitative database helped the client make strategic decisions, showing: