COMPETITIVE ANALYSIS
Help our clients benchmark their market position relative to their competitors and develop strategies to maximize opportunities and mitigate threats.
How are my most important competitors positioned? What are their trending topics and product innovations? How do they present themselves in the media/social media?
How COMPETITIVE ANALYSIS Can Help
Focus on the competition
Understand the market structure, measure market share, explore how competitors operate and differentiate themselves.
Evaluate competitors and benchmark performance
Compare against top companies in your industry to place your performance in an external context.
Assess the future relevance of competitors
Assess which players are best positioned to outperform the market and identify the reasons for their success.
EXAMPLES FROM PREVIOUS PROJECTS
Assessment of footwear niche market in Top 15 countries based on consumer surveys, market data and prediction model.
