Helps clients pinpoint priority areas for improvement by comparing performance against competitors and best-in-class companies.
Dissect the market into meaningful customer segments, understand the key characteristics of each segment and assess their preferences, motivations and desires.
Quantify the size and business potential for each segment and identify the most attractive or profitable segments for your business
Review and fine-tune product value proposition and marketing mix to customers’ needs. Formulate and tailor-made strategies to target each segment most efficiently